jack all of SB Nation's swag with their site redesign? Upon starting to use this site extensively, the one thing that made it a unique experience was the nearly 'mirrored' nature of the author/reader relationship. SB Nation writers interact extensively with readers and readers can post original content much like a pseudo-author. This creates an environment where readers become contributors (to borrow a term from Bleacher Report) and both sides of site content interact on a near-even level.

Deadspin has always been writer-heavy, where Bleacher Report has primarily been reader/contributor heavy. SB Nation seemed to have struck the balance.

Now Deadspin uses the Kinja platform that allows readers to create their own Kinja blog and interact with writers using the same content-creation tools. It seems like a direct borrowing of the system SB Nation uses to engage readers and promote an environment of interaction. Thoughts?