SB Nation has this official press release hitting the wires today. The deal is active as of now.
Washington, DC, March 24, 2010: SB Nation, the largest and fastest growing network of online sports media brands, and the National Football Post, the preeminent forum for all NFL news, information and insight, announced today that they have joined forces in a unique strategic and advertising network partnership. The announcement was made by SB Nation Chairman and CEO Jim Bankoff and National Football Post President Andrew Brandt.
The two emerging sports media brands have created a strategic ad sales network and cross-promotional partnership. SB Nation will provide advertising sales for the National Football Post. Additionally, both companies will cross-promote one another's original content. The partnership will strengthen and enhance the individual NFL and NCAA team content on the National Football Post while bringing that unique, credible and highest-access content to SB Nation's national football coverage.
"We were fortunate to receive interest from several potential ad network partners, but were convinced that the approach and momentum of SB Nation fit our vision best," stated Brandt. "We look forward to combining our national coverage and insight on football with SB Nation's local expertise with each pro and college team."
"National Football Post has distinguished itself as a premium brand that aligns perfectly with SB Nation's high-quality positioning," said Bankoff. "Andrew Brandt, Mike Lombardi and the rest of the NFP team are the ultimate NFL insiders, and their editorial will perfectly complement SB Nation's fan-focused perspective. This partnership will create value for each company's audiences and the marketers who want to connect with them."
About SB Nation:
Washington, DC-based SB Nation (www.sbnation.com) is the preeminent network of fan-centric online sports communities. SB Nation has developed the highest quality grassroots sports sites on the web-recruiting only the most respected writers and bloggers to build their communities while empowering passionate fans to engage in the conversation. Each of its nearly 240 distinct team and sport-specific sites, boasts its own name, URL, team colors, writers, and guidelines. In a world where media companies are slashing their editorial coverage, no one matches SB Nation's commitment to serve fans so deeply or broadly. For a full directory of SB Nation team and community sites go to www.sbnation.com/blogs. The company's flagship site, SBNation.com covers sports stories that rise to national significance. SB Nation produces more than 40,000 monthly pieces of unique sports content - more than any other media outlet. The company's investors include Accel Partners, Comcast Interactive Capital, Allen & Company and several individuals who are pioneers in the internet industry.
About National Football Post:
The National Football Post (www.nationalfootballpost.com) is founded on the vision of creating the definitive forum where news, information and insight come together through voices of experienced NFL executives, agents, and current and former NFL players. These professional football insiders will bring a unique and previously unavailable glimpse into the inner workings of NFL front offices, locker rooms and playing fields. Unlike any other outlet for news about America's most popular sport, The National Football Post provides organic news, opinion, analysis and knowledge that are not presently found in the sports information service industry. Our insiders will use their respective experiences, access and knowledge to allow all those who consume professional football to have the ultimate portal to see the inner workings of their favorite pastime.
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